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Search Engine Marketing


Search Engine Marketing

Search Engine Marketing (SEM ) is process of generating traffic to a website by paid advertising on search engines and other websites.This is often called as Pay Per Click Advertising (PPC). One of the Search Marketing Courses, Advanced Search Advertising teaches search engine advertising (PPC) and auction media. On Google using Google Ad words, Yahoo Search Marketing and many more search platforms. In Google Adwords we have choice to target audience as per geography, language, website, time and devices according to strategy of advertiser.

This comprehensive course teaches the complexities of paid search advertising. The Course is taught by experienced SEM Professionals, who are expert in their fields have fair exposure in Industry. Google Adwords will help you advertise on search engine and display network (websites in google network). In this Adwords training, you will learn how to analyze business goals, how to structure the account, campaign, adgroups, creating ads, target search engines and display network, keyword research and bidding, optimizing the campaign for maximum ROI, tracking the conversions and reporting.

Before you continue, you should have a basic understanding of the following:

1.Strong Knowledge of Internet.
2.Knowledge of HTML and CSS.
3. Knowledge of Dreamweaver.

Benefits of Courses:

1.SEO Analyst.
2.SEO Executive.

Projects

1. We will provide real time project training with code explanation and implementation.
2. Our training modules are completely designed according to current IT market.
3. After completion of 75% of course, student will go through Major Project Training, Live Project Training, Interview Preparation and
     Recruitment process in IT Industry.
4. Student will go through the training of HTML, CSS and JavaScript as a complimentary package before starting of SQL Server.
5. We offer regular, fast track and weekend training in SQL Server course.
6. Study material is provided with the course which consist of concepts, examples and real time examples.

Introduction to SEM and Adwords Adwords Account Setup Creating First Campaign
1.Basics of Internet Marketing 1.Creating Adwords Account 1.Understanding purpose of Campaign
2.Adwords Certification Exams 2.Adwords Interface Tour 2.Account Limits in Adwords
3.Benefits of Adwords 3.Adwords Dash Board 3.Location and Language Settings
  4.Billing in Adwords 4.Networks and Devices
    5.Bidding and Budget
    6.Schedule: Start date, end date, ad scheduling
    7.Ad delivery: Ad rotation, frequency capping
    8.Demographic bidding (Display Only)
    9.Social settings (Display Only)
    10.Automatic campaign optimization (Display Only)
   
Ad groups and Keywords Ads Format and Ad Guidelines Display Network Targeting
1.Purpose of Ad Groups 1.Ad Types in Adwords 1.Setting a Display Network Campaign
2.Keyword Types (Broad, Phrase, Exact and Negative) 2.Text Ads and Guidelines 2.Concept of CPM and Branding
3.Adwords Keyword Tool 3.Image Ad Formats and Guidelines 3.Automatic Placements
4.Text Ad Format 4.Display Ad Builder Ads and Guidelines 4.CPC Bidding and CPM Bidding
5.Quality Score and Its Importance 5.Video Ads Format 5.Manual Placements
6.Understanding the Ad Group and Keywords Dash Board 6.Ads Preview and Diagnosis 6.Placement Tool
7.Automate Tool   7.Contextual Targeting Tool
8.Search Terms   8.Setting a Video Campaign
9.Columns Customization   9.Setting a Video Campaign
10.Alerts Setting   10.Audience Tab
11.Filters    
   
Conversion Tracking Website Optimizer Reports and Improving Conversions
1.Purpose of Conversions 1.Using Website Optimizer Tool 1.Conversion Tracking
2.Create your Conversion Tracking Code 2.A/B Testing 2.Dimensions Reports
3.Tracking the Conversions for Multiple Product 3.Multi Variant Testing 3.Google Analytics Tools
   
Multi User Access    
1.User Access Levels    
2.My Client Centre (MCC)